New Bern, North Carolina, is a charming city that combines historical beauty with a thriving business environment.
It’s quickly becoming a top destination for startups and established companies, thanks to its unique blend of rich heritage and innovative spirit.
Explore why New Bern is an excellent choice for entrepreneurs seeking growth and opportunity!
Table of Contents
New Bern’s Business Landscape: A Blend of Tradition and Progress
From Colonial Port to Modern Entrepreneurial Haven: New Bern’s Economic Journey
New Bern, North Carolina’s first capital, has always been at the forefront of economic innovation. Founded in 1710, this charming city has transformed from a bustling colonial port into a dynamic hub for 21st-century entrepreneurs.
“New Bern’s ability to reinvent itself while honoring its rich history is what makes it such a unique place for business,” says John Smith, CEO of the New Bern Chamber of Commerce. “We’re not just preserving our past; we’re building on it to create a vibrant future.”
New Bern’s Economic Renaissance: Opportunities in Every Corner
Today, New Bern boasts a diverse economy that’s catching the eye of investors and entrepreneurs alike. Key economic indicators paint a promising picture:
- Unemployment rate: 3.8% (as of 2023), lower than the national average
- Median household income: $48,500, up 15% over the past five years
- Job growth: 2.5% year-over-year increase, with healthcare and tech leading the charge
According to a recent report by the North Carolina Department of Commerce, New Bern is outpacing many similarly-sized cities in terms of new business formation and job creation.
The Secret Sauce: What’s Driving New Bern’s Business Boom
Several factors contribute to New Bern’s thriving business ecosystem:
- Strategic Location: Situated at the confluence of the Neuse and Trent rivers, New Bern offers easy access to major markets and transportation networks.
- Quality of Life: With its historic charm, affordable living costs, and natural beauty, New Bern attracts top talent looking for work-life balance.
- Pro-Business Climate: The local government’s business-friendly policies and incentives make starting and growing a company here a breeze.
- Skilled Workforce: Partnerships with Craven Community College and nearby universities ensure a steady stream of qualified workers.
- Infrastructure Investment: The New Bern Area Metropolitan Planning Organization (MPO) is spearheading improvements in digital connectivity and transportation, laying the groundwork for future growth.
New Bern’s Booming Industries: Tech, Green Business & Tourism
Silicon Harbor: New Bern’s Emerging Tech Scene
New Bern is quickly becoming known as “Silicon Harbor,” with a growing number of tech startups calling the city home. This growth is fueled by:
- Affordable office space (average rent 50% lower than in Raleigh)
- High-speed fiber internet coverage reaching 95% of the city
- A talent pool bolstered by nearby East Carolina University’s computer science program
“We chose New Bern for our startup because it offers the perfect blend of tech infrastructure and quality of life,” says Sarah Johnson, founder of RiverTech Solutions, a marine industry software company. “Plus, the supportive business community here is unparalleled.”
Going Green: Sustainable Businesses Flourish in New Bern
New Bern is at the forefront of the green economy, with sustainable businesses thriving:
- Solar power installations have increased by 200% in the past three years
- The city’s Green Business Certification Program has certified over 50 local businesses
- Eco-friendly tourism operators have seen a 30% increase in bookings year-over-year
The Refillery, a zero-waste store, is a prime example of New Bern’s green business success. “Our customers are passionate about sustainability, and New Bern’s supportive environment has been crucial to our growth,” says owner Lisa Chen.
Experience Economy: New Bern’s Tourism Renaissance
Building on its historic charm, New Bern’s tourism sector is experiencing a renaissance:
- Visitor numbers up 25% since 2020
- Average hotel occupancy rate of 78%, beating the national average
- Over 20 new restaurants and cafes opened in the past two years
The New Bern-Craven County Convention & Visitor Center reports that the city’s unique blend of history and modernity is a major draw for tourists. “Visitors come for the history but stay for the vibrant food scene and outdoor adventures,” says Mark Williams, the center’s director.
Navigating New Bern’s Business Landscape: Your Roadmap to Success
Getting Started: New Bern’s Business Basics
Starting a business in New Bern is streamlined, thanks to supportive local resources:
- Register your business with the NC Secretary of State
- Obtain tax IDs from the NC Department of Revenue
- Apply for local permits through the New Bern Development Services Department
- Check zoning compliance using the city’s interactive zoning map
“Our goal is to make starting a business in New Bern as smooth as possible,” says Emma Thompson of the New Bern Development Services Department. “We’re here to guide entrepreneurs every step of the way.”
Funding Your Dream: Investment Opportunities in New Bern
New Bern offers a variety of funding options for new and growing businesses:
- SBA loans with competitive rates
- Local angel investor network, New Bern Angels, has invested $5 million in local startups since 2020
- Craven 100 Alliance offers grants for businesses creating new jobs
- Crowdfunding success stories like TechSeniors, which raised $100,000 on Kickstarter
You’re Not Alone: New Bern’s Entrepreneur Support Network
New Bern’s business community is tight-knit and supportive:
- Monthly networking events hosted by the Chamber of Commerce
- Small Business Center at Craven Community College offers free counseling and workshops
- New Bern Entrepreneur’s Club meets weekly at local coffee shops
- Annual “Startup Weekend New Bern” event attracts innovators from across the state
Success Stories: New Bern’s Business Trailblazers
Case Study 1: Coastal Coffee Company
Coastal Coffee Company has become a local favorite since its opening in 2019. Founded by Jane Doe, the café emphasizes sustainability by sourcing organic coffee beans from fair-trade farms.
Success Metrics:
- Increased customer base by 150% in the first year.
- Achieved a 4.8-star rating on Yelp, with over 500 reviews.
Quote from the Founder:
“Our mission is to serve quality coffee while supporting sustainable practices. The community’s support has been overwhelming, and we’re excited to continue growing!”
Case Study 2: New Bern Fitness Hub
New Bern Fitness Hub, established in 2020, is a state-of-the-art gym that focuses on personalized training and community wellness. The gym has attracted a significant membership base and hosts regular community fitness events.
Success Metrics:
- Membership growth of 200% within the first 18 months.
- Over 50 community events held, promoting health and wellness.
Quote from the Owner:
“We wanted to create a space where everyone feels welcome and supported. Seeing our community come together for fitness has been incredibly rewarding!”
Case Study 3: Riverfront Artisans
Riverfront Artisans is a collective of local artists and craftspeople who opened their doors in 2021. The gallery and shop showcase unique handmade items, attracting both locals and tourists.
Success Metrics:
- Increased foot traffic by 300% since opening.
- Collaborated with over 30 local artists, generating substantial sales for them.
Quote from a Local Artist:
“Being part of Riverfront Artisans has provided me with a platform to reach a wider audience and share my work. It feels great to be part of such a vibrant community!”
These trailblazers in New Bern are not just running successful businesses; they are fostering community growth, supporting local talent, and setting inspiring examples for future entrepreneurs.
The Future is Bright: New Bern’s Economic Horizon
Growth on the Horizon: New Bern’s Next Big Things
Experts predict continued growth in several sectors:
- Healthcare tech, spurred by expansion at CarolinaEast Medical Center
- Green energy, with plans for a major solar farm just outside the city
- Remote work hub, capitalizing on the city’s quality of life and improved digital infrastructure
Navigating Challenges: Strategies for Long-Term Success
While opportunities abound, businesses must be prepared to face challenges:
- Climate resilience: The city’s Resiliency and Hazard Mitigation Plan outlines strategies for businesses to adapt
- Workforce development: Partnerships with local schools to create talent pipelines
- Balancing growth and preservation: New zoning regulations aim to protect historic areas while allowing for expansion
New Bern 2030: A Vision for the Future
City leaders have ambitious plans for New Bern’s future as a business hub:
- Development of a downtown innovation district
- Expansion of the local airport to increase connectivity
- Launch of an annual tech conference to put New Bern on the national stage
“New Bern is poised to become the model for how small cities can compete in the global economy,” says Mayor Dana Outlaw. “We’re building a future that honors our past while embracing innovation.”
