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Deborah Peterson holds a photograph of the inventor of Pepsi-Cola, Caleb Davis Bradham, on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

A plaque honoring Caleb Bradham stands outdoors the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

A Pepsi-Cola mural in Cawtaba, North Carolina, Feb. 25, 2026.
Caitie McMekin/Information Sentinel

A Pepsi-Cola mural in Troutman, North Carolina, Feb. 25, 2026.
Caitie McMekin/Information Sentinel

A Pepsi-Cola mural in Cawtaba, North Carolina, Feb. 25, 2026.
Caitie McMekin/Information Sentinel

A Pepsi-Cola mural in Troutman, North Carolina, Feb. 25, 2026.
Caitie McMekin/Information Sentinel

A Pepsi-Cola mural in Cawtaba, North Carolina, Feb. 25, 2026.
Caitie McMekin/Information Sentinel

A Pepsi-Cola mural in Troutman, North Carolina, Feb. 25, 2026.
Caitie McMekin/Information Sentinel

A Pepsi-Cola mural in Statesville, North Carolina, Feb. 25, 2026.
Caitie McMekin/Information Sentinel

A Pepsi-Cola mural in Statesville, North Carolina, Feb. 25, 2026.
Caitie McMekin/Information Sentinel

Cheryl Allen pours a Pepsi from the soda fountain on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

An previous recipe for Pepsi-Cola, hangs on the wall on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

On the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Native historian Jerry Avery, holds up a newspaper clipping on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Thanks notes from college youngsters are tacked on the wall on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Worldwide cans of Pepsi are displayed on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

A pedestrian walks previous the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Deborah Peterson reveals off pins on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

A koozie is displayed on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Deborah Peterson reveals off pins on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Native Greg Angermeier brings his canine Maggie in for a popcorn deal with on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

A themed desk on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Deborah Peterson serves a Pepsi ice cream float, on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

An indication sits on a shelf on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Cheryl Allen pre-scoops ice cream for Pepsi floats, on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Owen Brock, 13, Nora Standen, 8, and Sayla Brock. 12 share Pepsi collectively after Nora’s gymnastics class, on the Birthplace of Pepsi-Cola retailer in downtown New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Native historian Jerry Avery, stands on the gravesite of Caleb Bradham, the inventor of Pepsi-Cola, in New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

Native historian Jerry Avery, stands on the gravesite of Caleb Bradham, the inventor of Pepsi-Cola, in New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

The grave of Caleb Bradham, the inventor of Pepsi-Cola, in New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel

The grave of Caleb Bradham, the inventor of Pepsi-Cola, in New Bern, North Carolina, Feb. 26, 2026.
Caitie McMekin/Information Sentinel
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