One of the most charming and interactive ways to explore historic downtown New Bern is by following the Bear Town Bears Public Art Trail. Scattered throughout the downtown waterfront, boutique shopping districts, and municipal parks, these hand-painted, life-sized fiberglass bear statues celebrate New Bern’s Swiss heritage—named after Bern, Switzerland, where “Bern” means bear.
The Bear Town Trail Itinerary
Whether you are visiting for an afternoon or enjoying a weekend getaway, put on comfortable walking shoes and follow this curated route through the heart of the city:
- Start at The Birthplace of Pepsi (Middle Street): Begin your trek at 256 Middle Street, where Caleb Bradham invented Pepsi-Cola in 1898. Snap a photo with the soda-themed Bear statue right outside!
- Explore the Boutique Shopping District: Stroll down Pollock and Middle Streets to discover uniquely themed bears sponsored by local merchants, antique shops, and art galleries.
- Stop at the New Bern Bear Town Zoo Bear: A fan favorite for families, showcasing colorful wildlife imagery.
- Destination — Union Point Park: Finish your walking tour at the scenic 6-acre riverfront park where the Neuse and Trent Rivers meet, offering panoramic water views and shaded picnic spots.
Visitor Tips for the Art Walk
The trail is 100% pet-friendly and accessible for strollers and wheelchairs. Don’t forget to bring a water bottle and stop by local cafes along the way. To find more walkable attractions and local merchants, visit the Historic Downtown New Bern Hub or explore our Shop Local Guides.