The Day a New Bern Pharmacist Mixed the First Soda: The Secret Ingredients that Built a Global Brand
Finding verified historical landmarks in downtown New Bern shouldn’t mean wading through boring brochures. You are here because you need immediate, accurate visitor data to plan your visit to the Birthplace of Pepsi-Cola.
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Visiting the Birthplace of Pepsi-Cola in New Bern NC
Direct Answer Snippet: The Birthplace of Pepsi-Cola in New Bern, NC is located at 256 Middle Street (at the corner of Middle and Pollock Streets). This historic drugstore is the exact spot where Caleb Bradham invented “Brad’s Drink” in 1898, later renamed Pepsi-Cola. Admission is free, and the site functions as an old-fashioned soda fountain and museum.
Key Attractions:
- Classic Soda Fountain: Order an ice-cold Pepsi poured from a traditional fountain, or enjoy a Pepsi float with premium vanilla ice cream.
- Historic Pharmacy Exhibits: Browse vintage marketing signs, 100-year-old bottles, and historical photographs of Caleb Bradham.
- Souvenir Gift Shop: Buy exclusive Pepsi memorabilia, apparel, and glasses celebrating New Bern’s local heritage.
Dining & Historic Excursions Nearby
After sipping a classic soda, take a short 2-block walk to explore more local historic spots and restaurants:
- Tryon Palace & Trolley Tours: Plan your historic tour of the state’s first capital complex.
- Baker’s Kitchen: Stop by for their famous butter syrup and homestyle Southern cooking.
- The Chelsea: Classic fine dining situated in a beautifully restored historic brick building.