Let’s pick up right where we left off. In our last conversation, we introduced you to Patricia — the first-time city council candidate from Ghent who turned $4,200 and a smart multi-channel strategy into a 340-vote victory. We covered political banner ads, MumFest sponsorship opportunities, and the foundational framework for local election advertising in New Read: Beyond the Ballot: 7 Powerful… »

1. The Death of the Traditional Search Path The consumer journey hasn’t just evolved since 2023; it has been fundamentally dismantled. Google has effectively cannibalized the traditional click journey. In the “Old Path,” a user would search, browse the Map Pack, click a website, and call. In 2026, we have entered the age of AI-First Read: Beyond the Map Pack: 5… »

Thirty days out from Election Day is when local campaigns either accelerate into a winning finish or quietly fall apart — and the difference almost always comes down to one thing: preparation. Patricia — the Ghent city council candidate whose journey we’ve been following throughout this series — knew something important going into her final Read: The Final 30 Days: Your… »